DATA PROTECTION INFORMATION

Unless otherwise stated below, the provision of your personal data is neither required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide the data will have no consequences. This only applies insofar as no other information is provided in the following processing operations.
“Personal data” means any information relating to an identified or identifiable natural person.

Server log files
You can visit our website without providing any personal information.
Every time you access our website, usage data is transmitted to us or our web host / IT service provider by your Internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider. The processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR out of our overriding legitimate interest in ensuring the trouble-free operation of our website and improving our offer.

CUSTOMER ACCOUNT ORDERS

Customer account
When you open a customer account, we collect your personal data to the extent specified there. The purpose of data processing is to improve your shopping experience and simplify order processing. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent until revocation. Your customer account will then be deleted.

Collection, processing and disclosure of personal data when placing orders
When you place an order, we collect and process your personal data only to the extent necessary to fulfil and process your order and to handle your enquiries. The provision of data is necessary for the conclusion of the contract. Failure to provide data will result in the contract not being concluded. Processing is carried out on the basis of Art. 6 (1) lit. b GDPR and is necessary for the fulfilment of a contract with you.
Your data will be passed on, for example, to the shipping companies you have selected, payment service providers, service providers for order processing and IT service providers. In all cases, we strictly adhere to the legal requirements. The scope of data transfer is limited to a minimum.

Collection and processing when using the contact form
When you use the contact form, we only collect your personal data (name, email address, message text) to the extent that you provide it. The data processing serves the purpose of establishing contact. By sending your message, you consent to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent.
You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent until revocation. We will only use your email address to process your request. Your data will then be deleted unless you have consented to further processing and use.

Use of your email address for sending newsletters
We use your email address exclusively for our own advertising purposes for sending newsletters, irrespective of contract processing, provided you have expressly consented to this. The processing takes place on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal. You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the mailing list.

Your data will be passed on to a service provider for e-mail marketing as part of order processing. Your data will not be passed on to other third parties.

PAYMENT SERVICE PROVIDER

Use of PayPal
All PayPal transactions are subject to the PayPal privacy policy. This can be found at https://www.paypal.com/de/webapps/mpp/ua/privacy-full

Use of Amazon Payments
We use the Amazon Payments payment service from Amazon Payments Europe s.c.a. (38 avenue John F. Kennedy, L-1855 Luxembourg; „Amazon Payments“) on our website.
In order to integrate this payment service, Amazon Payments must collect, store and analyse data (e.g. IP address, device type, operating system, browser type, location of your device) when you visit the website. Cookies may also be used for this purpose. Cookies enable your browser to be recognised. The purpose of data processing is to enable us to offer you payment via the Amazon Payments payment service.
This data processing is carried out on the basis of Art. 6 para. 1 lit. GDPR based on our overriding legitimate interest in offering a customer-oriented range of different payment methods.
When you select and use „Amazon Payments“, the data required for payment processing is transmitted to Amazon Payments in order to fulfil the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 (1) (b) GDPR.
For more information on data processing when using the Amazon Payments payment service, please refer to the relevant privacy policy here: https://pay.amazon.com/de/help/201212490

COOKIES

Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on the user’s computer system. When a user accesses a website, a cookie may be stored on the user’s operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.
We use these cookies for the purpose of making our website more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognise your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary for the browser to be recognised even after a page change.
The processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR out of our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offer.
Cookies are stored on your computer. You therefore have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and decide whether to accept them individually and prevent the storage of cookies and transmission of the data they contain. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may then not be able to use all the functions of this website to their full extent.
You can find out how to manage (including deactivating) cookies in the most important browsers by clicking on the links below:
Chrome browser:
https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer:
https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox:
https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari:
https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

ADVERTISING ANALYSIS

The data processing described below in this section, in particular the setting of cookies, is carried out on the basis of Art. 6 para. 1 lit. f GDPR out of our overriding legitimate interest:

in the needs-based and targeted design of the website, e.g. for analysis and statistics tools
to target site visitors with interest-based advertising, e.g. with conversion tracking

You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Article 6(1)(f) GDPR.

Use of Google Analytics
On our website we use the web analysis service Google Analytics from Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google which is responsible for the processing of your data and compliance with the applicable data protection laws.

The purpose of data processing is to analyze this website and its visitors. On behalf of the operator of this website, Google will use the information obtained for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Google Analytics uses cookies to help the website analyze how users use the site. The information generated by the cookies about your use of this website is usually transmitted to a Google server in the USA and stored there. IP anonymization is activated on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
Google has certified itself in accordance with the US-EU data protection agreement “Privacy Shield” and is thus committed to complying with European data protection guidelines.
You can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google and the processing of this data by Google. your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link[https://tools.google.com/dlpage/gaoptout?hl=de].
To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when you visit this website. You must opt out on all systems and devices used for this to be fully effective. If you delete the opt-out cookie, requests will be sent to Google again. If you click here, the opt-out cookie will be set: Deactivate Google Analytics.
You can find more information on terms of use and data protection at https://www.google.com/analytics/terms/de.html or at https://www.google.de/intl/de/policies/.

Use of econda
We use the analysis tool of econda GmbH (Zimmerstr. 6, 76137 Karlsruhe; “econda”) on our website. The purpose of data processing is to design and optimize this website in line with requirements. For this purpose, anonymized data is collected and stored by econda GmbH solutions and technologies and user profiles are created from this data using pseudonyms. Cookies can be used for this purpose, which enable the recognition of an Internet browser. However, user profiles are not merged with data about the bearer of the pseudonym without the express consent of the visitor. In particular, IP addresses are made unrecognizable immediately after receipt, which means that it is not possible to assign usage profiles to IP addresses. To prevent econda from collecting and storing data across all devices, you can deactivate econda here or set an opt-out cookie here https://www.econda.de/widerruf-zur-datenspeicherung/. Opt-out cookies prevent the future collection of your data when you visit this website. You must opt out on all systems and devices used for this to be fully effective. If you delete the opt-out cookie, requests will be sent to econda again.

Use of Mouseflow
We use the analysis tool of Mouseflow ApS (Flaesketorvet 68, 1711 Copenhagen, Denmark; “Mouseflow”) on our website.
The purpose of data processing is to analyze this website and its visitors. For this purpose, data is collected and stored for marketing and optimization purposes. This data can be used to create user profiles under a pseudonym. Cookies may be used for this purpose.
The web tracking tool mouseflow records randomly selected individual visits (only with anonymized IP addresses). This creates a log of mouse movements and clicks with the intention of randomly playing back individual website visits and deriving potential improvements for the website. The cookies make it possible to recognize the Internet browser. The data collected with mouseflow technologies will not be used to personally identify the visitor to this website without the separately granted consent of the person concerned and will not be merged with personal data about the bearer of the pseudonym.
To prevent data collection and storage by mouseflow across devices, you can set an opt-out cookie here https://www.mouseflow.com/opt-out/. Opt-out cookies prevent the future collection of your data when you visit this website. You must opt out on all systems and devices used for this to be fully effective. If you delete the opt-out cookie, requests will be sent to Mouseflow again.

Use of the remarketing or “similar target groups” function of Google
We use the remarketing or “similar target groups” function of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website.
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google which is responsible for the processing of your data and compliance with the applicable data protection laws.
The application serves the purpose of analyzing visitor behavior and visitor interests.
Google uses cookies to carry out the analysis of website usage, which forms the basis for the creation of interest-based advertisements. Cookies are used to record visits to the website and anonymized data on the use of the website. No personal data of visitors to the website is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously accessed product and information areas.
Your data may be transferred to the USA. Google has certified itself in accordance with the US-EU data protection agreement “Privacy Shield” and is therefore obliged to comply with European data protection guidelines.
You can permanently deactivate the use of cookies by Google by following the following link and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=en
Alternatively, you can prevent the use of cookies by third-party providers by visiting the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the further information on the opt-out mentioned there.
You can find more information on Google Remarketing and the associated privacy policy at: https://www.google.com/privacy/ads/

Use of Google Ads conversion tracking
We use the online advertising program “Google Ads” on our website and in this context conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and complying with the applicable data protection laws.
When you click on an advertisement placed by Google, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you have clicked on the ad and have been redirected to this page. Each Google Ads customer receives a different cookie. It is therefore not possible for cookies to be tracked via the websites of Ads customers.
The information obtained with the help of the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.
Your data may be transferred to the USA. Google has certified itself in accordance with the US-EU data protection agreement “Privacy Shield” and is therefore obliged to comply with European data protection guidelines.

You can deactivate personalized advertising for you in Google’s advertising settings. You can find instructions on how to do this at https://support.google.com/ads/answer/2662922?hl=de.
Alternatively, you can prevent the use of cookies by third-party providers by visiting the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the further information on opting out mentioned there.
You will then not be included in the conversion tracking statistics.
You can find more information and Google’s privacy policy at: https://www.google.de/policies/privacy/

Use of Facebook Remarketing
We use the remarketing function “Custom Audiences” of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; “Facebook”) on our website.
The purpose of the application is to target visitors to the website with interest-based advertising on the Facebook social network.
The Facebook remarketing tag has been implemented on the website for this purpose. This tag is used to establish a direct connection to the Facebook servers when the website is visited. This tells the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the Facebook social network, you will then be shown personalized, interest-based Facebook ads.
Your data may be transmitted to the USA. Facebook has certified itself in accordance with the US-EU data protection agreement “Privacy Shield” and is thus obliged to comply with European data protection guidelines.
You can deactivate the remarketing function “Custom Audiences” here.
You can find more information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy in Facebook’s data protection information at https://www.facebook.com/about/privacy/.

Use of MailChimp
We use MailChimp as our marketing automation platform. By clicking below to submit this form, you acknowledge that the information you provide will be transferred to MailChimp for processing in accordance with their privacy policy and terms.

PLUG-INS

Use of YouTube
We use the function for embedding YouTube videos from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “YouTube”) on our website.YouTube is a company affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
The function displays videos stored on YouTube in an iFrame on the website. The “Extended data protection mode” option is activated. This means that YouTube does not store any information about visitors to the website. Only when you watch a video is information about it transmitted to YouTube and stored there. Your data may be transmitted to the USA. Google has certified itself in accordance with the US-EU data protection agreement “Privacy Shield” and is therefore obliged to comply with European data protection guidelines.
You can find more information on the collection and use of data by YouTube and Google, your rights in this regard and options for protecting your privacy in YouTube’s privacy policy(https://www.youtube.com/t/privacy).

Use of Idealo logo

The logo of our partner idealo (idealo internet GmbH, Ritterstraße 11, 10969 Berlin) is integrated on our website. When you visit our website, the browser used on your device automatically sends information to the idealo server. This information is temporarily stored in a so-called server log file for 7 days. The following information is collected without your intervention and stored until it is automatically deleted:
-IP address of the requesting computer,
-date and time of access,
-name and URL of the retrieved file,
-website from which the access is made (referrer URL),
-browser used and, if applicable, the operating system of your computer as well as the name of your access provider.
The temporary storage of the IP address by the system is necessary to enable delivery of the website. For this purpose, the IP address must remain stored for the duration of the session. It is stored in log files to ensure the functionality of the website. In addition, the data is used to optimize the website and to ensure the security of the information technology systems. This data is not stored together with other personal data. The legal basis for data processing is Art. 6 para. 1 sentence 1 lit. f GDPR.

DATA SUBJECT RIGHTS AND STORAGE PERIOD

Duration of storage
Once the contract has been fully processed, the data will initially be stored for the duration of the warranty period, then in accordance with statutory retention periods, in particular under tax and commercial law, and then deleted after this period has expired, unless you have consented to further processing and use.

Rights of the data subject
If the legal requirements are met, you have the following rights under Art. 15 to 20 GDPR: Right of access, right to rectification, right to erasure, right to restriction of processing, right to data portability.
You also have the right to object to processing based on Art. 6 (1) f GDPR and to processing for the purposes of direct marketing in accordance with Art. 21 (1) GDPR.

Please contact us if you wish. You will find the contact details in our imprint.

Right to lodge a complaint with the supervisory authority
In accordance with Art. 77 GDPR, you have the right to lodge a complaint with the supervisory authority if you believe that your personal data is being processed unlawfully.

Right to object
If the personal data processing listed here is based on our legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR, you have the right to object to this processing at any time with effect for the future for reasons arising from your particular situation.
Once you have objected, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves the establishment, exercise or defense of legal claims.

If personal data is processed for direct marketing purposes, you can object to this processing at any time by notifying us. Once you have objected, we will stop processing the data concerned for the purpose of direct marketing.

last update: 01.05.2024

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